Cosmetic change is not transformation
A change in layout, furniture, or surface presentation may look like movement, but it does not necessarily address the deeper strategic questions an organisation faces.
Cosmetic change is temporary and superficial. It may create the appearance of action while leaving the underlying logic untouched.
Inertia in organisations
Inertia is a form of paralysis caused by accelerating change. It can result in non-response, late response, or inadequate response.
Structural inertia, corporate inertia, and active inertia all reveal how organisations can remain trapped by past decisions, systems, and assumptions.
Getting organisations moving
Solving today’s problems with yesterday’s solutions will get you nowhere. Organisations need changemakers who ask different questions and help remove blockades.