The process matters

Like others, we do design methodology-based sessions, such as business model canvas, value proposition canvas, customer journey canvas and the likes. However, as explorative consultants, we take a slightly different approach, by placing a different emphasis.

We shift the focus from the outcome to the process and use these canvasses as dialogue tools. Tools that spark shared sense making and meaning making processes within organisations.

“It’s the stories we tell each other
that build collective meaning.
To us it is not about where you stick the notes on the canvas. It’s about the stories that are shared during the sessions that help build the vision for the organisation. As such, we view organisations as conversations. And by building on each other’s knowledge and ideas during such sessions, we take you to the realms of the unknown. That is why we don’t do solo sessions, but we invite the whole team, or at least a representative number of members from the organisation. And what about the sticky notes? We clean the canvas up afterwards and provide you with a synthesised version.

We provide a wide range of masterclasses and workshops, which are all in the design mode and based on collaboration and co-creation. Whether you work in the creative sector, such as marketing, communication, or the arts & culture, or sectors such as banking, healthcare, manufacturing, we believe anyone can benefit from organisational learning through a design approach.